Take Back Your Life by Outsourcing
I know a lot of photographers who are scared of outsourcing their work, and I completely understand! It’s scary handing over your work to someone who might ruin it, but I’m here to tell you it doesn’t have to be a scary thing! With all of the private editors out there, you can find one that you love and you trust. Not everyone is going to be a perfect fit, and that’s okay! But I guarantee there’s at least one editor out there who will be perfect for you. Once you find an editor you feel comfortable with, you will be able to get your life back, and here are the reasons why:
1. You’ll Get to Focus More on What You Love to Do
Let’s be honest, most of the photographers I know don’t enjoy the editing aspect of their business. You became a photographer because you love capturing precious moments from behind the camera, so what are you doing spending hours behind the computer?? Outsourcing to a private editor allows you to take on more shooting jobs, which not only means more income, but also more shooting time! A survey conducted by Casey Fatchett Photography revealed that 53% of wedding photographers spend eight hours or more on editing. Eight hours for fifteen weddings (on average) a year is equal to five 24-hour days you could be spending doing other things — like taking a vacation! Not only do you alleviate yourself from doing a chore you find tedious, but you are handing it over to an expert.
2. You’ll Get More Consistent Edits
The biggest issue my clients have experienced with large editing companies is inconsistency in their edits. When you outsource to a large editing company, you could have multiple people working through a single catalog. Not only that, but the group of people working on each catalog you send will be different every time. This causes inconsistent editing, which will result in more of your time spent trying to fix the images. When you work with a private editor, you know who is working on every catalog. You also have direct line of communication with the person working on your images. If any of your catalogs have inconsistencies, you can let your editor know what changes they need to make in order to maintain a consistent style. Also as a private editor, I make sure to double check crop, white balance, exposure, contrast on every image before final delivery.
3. You’ll Get to Spend More Time with Family & Friends
Take a look at your business… We all know that it’s not just the 12-17 wedding days (on average) that you’re working. You’re also meeting with clients, photographing engagement sessions, editing all of your galleries, marketing your business, etc. Running a business can take a toll on anyone, don’t let it take a toll on your personal life, family or friends!
4. You’ll Get to Develop a Personal Connection with Your Editor
Think about any job you’ve ever had. What made even the worst jobs better? Having someone that you knew and had a personal connection with while you were there. Working with a private editor gives you an extra shoulder to lean on during those busy wedding seasons.
5. You Can Create a Better Client Experience
Time after time, I have seen photographers get behind on editing. They’re overwhelmed with the amount of work they have to do to complete a wedding gallery, so they put it off until they’re having to rush to deliver it within the very last week of the promised turnaround time. I had a friend who waited five months to get a sneak peek gallery and six months to get her wedding gallery back, all because her wedding photographer was too overwhelmed. One of my main goals is to help you provide a better client experience for your couples. When we work together, we will establish the perfect schedule for you that will help keep delivery times short. My average turnaround time for catalogs is 3 – 5 business days, so you will be able to get galleries back to your clients quickly! You’ll never have to worry about falling behind again!
Outsourcing is not just for editing. I know tons of businesses who outsource their blogging, emails, bookkeeping, and social media marketing. Figure out what works best for your business. If you’re not ready to outsource your editing, but you are realizing you need help, hire someone to help with other tasks! Outsourcing other jobs within your business will still help you grow your business in amazing ways!